2008 Toyota Prius Review

2008 Toyota Prius - Still hip.

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There has been breathless demand for the Toyota Prius hybrid gas/electric sedan since gasoline hit $4 per gallon. The fickle, car-clueless Hollywood movie crowd loved the first paramilitary Hummer, but switched to the Prius when it became more chic to do so.

It seems hard to believe that not long ago the Prius was a slow-seller because of little demand for it. All along, though, it's been the star of the hybrid car field since its 2001 introduction in America.

Touchy brake pedal. Sunlight washes out dashboard screen readings.
The first-generation model -- sold in Japan since 1997 -- wasn't very impressive in America, outside of its high fuel economy. But it cost only $19,995 and its sole competition was Honda's tiny two-seat Insight hybrid, which had a limited-appeal design. I wrote that the first Prius (Sept. 18, 2000, AutoTimes) was "neither a futuristic nor exciting experience," but also said it was fuel-stingy, fairly roomy and "nimble and fun to drive in town." It was better than the slower, right-hand-drive Japanese version I drove in 1999.

Estimated fuel economy of that first U.S. model under the old optimistic EPA rating system was 52 mpg in the city and 45 highway. Those figures jumped to 60 city and 51 highway for the 2004 model. However, the 2008 Prius delivers an estimated 48 city and 45 highway under the tougher new EPA rating system that more realistically calculates fuel economy.

The second-generation Prius that arrived here for 2004 was much-improved --and little changed for 2008. It was 5.4 inches longer, with a wheelbase (distance between axles) stretched from 100.4 to 106.3 inches for a roomier interior. Width increased 1.2 inches and height went up half an inch.

All that allowed the new-generation Prius to become a mid-size auto, and its switch to a very aerodynamic new four-door body with a hatchback design also made it more practical than the first-generation model, which had a conventional trunk.

The new Prius also got additional power, which significantly improved performance. Its Hybrid Synergy Drive system combines a 1.5-liter four-cylinder gasoline engine with an electric drive motor. The system is capable of operating in gas or electric modes, as well as in a mode that combines the power of the gas engine and electric motor.

The gas engine occasionally can be felt cutting in and out, but the operation is fairly seamless. The system turns off the gas engine at stoplights to save fuel, but there are quick restarts when the accelerator pedal is depressed.

Combined horsepower is 110, but the instant torque of the battery side of the powertrain makes the car feel like it has more power. It's moderately heavy at 2,932 pounds, but is quick off the line and when merging into fast traffic -- at least with just a driver and no cargo aboard. The 65-75 mph passing time on highways also is pretty good. No plug-in charging is required and only regular-grade fuel is needed.

The transmission is a continuously variable automatic (CVT) that doesn't have conventional upshifts or downshifts and works well with the hybrid system. However, its tiny shift lever is rather awkward to use.
 
 

The Prius comes for 2008 as a new lower-priced model that lists at $20,950. Other models are the $22,325 Base and $23,220 Touring. They cost more than other fuel-efficient cars, although rivals aren't quite as frugal with gas.

Even the new entry model is fairly well-equipped, with such items as a push-button start, air conditioning with automatic climate control, tilt wheel, split-folding rear seat, AM/FM/CD player and power windows and door locks with remote keyless entry. The Base model adds items including cruise control. And the Touring has a sport suspension and larger 55-series tires on 16-inch wheels -- up from narrower 65-series tires on 15-inch wheels.

All Prius models have traction control, anti-lock brakes and front-side and side-curtain air bags.

There are various option packages. One contains an anti-skid system and backup camera for the Base and Touring models, which was listed at $1,175 on my test car sticker before a $600 discount brought it to $575 -- a good deal.

Those who want to go whole hog can order the $4,175 option package for the Touring that contains leather upholstery -- seemingly an over-the-top option for a super-economy car.

The Prius is generally fun to drive -- oddly, it reminds me of a 1960s MG sports car with its stiff, direct steering, compliant ride and decent handling, although the narrow 65-series tires are a handicap during spirited driving. (The sharpest handling is from the Touring with its wider tires and firmer suspension.) The brake pedal is rather touchy, but stopping distances are OK.

Large door handles, low floors and wide door openings make it easy to enter the fairly quiet interior, which has average-grade materials. There's comfortable space for four tall adults in the upright seats. A deep covered center bin and twin gloveboxes provide a fair amount of storage space. Also, front doors have pockets and bottle holders. Dual rear cupholders pull out from the back of the front console but are inconveniently at floor level.

Visibility is pretty good, and outside mirrors are large. No less than six washer jets keep the windshield clean. But a driver can't see the front or rear ends of the car. There's only manual adjustments for the supportive front seats. Major controls are easy to use, but bright sunlight washes out audio and climate readouts in the center dashboard touch screen.

The fairly large cargo area has a wide, but somewhat high, opening, and the hatch has an indented area to help close it. Split-folding rear seatbacks significantly enlarge the cargo area and sit flat when flipped forward.

The hood is held open by a prop rod and conceals a very crowded engine compartment.

The Prius likely will cause owners to regard most autos as gas hogs, although its higher price and complicated drivetrain are drawbacks. How long will its hybrid system last? Toyota guarantees hybrid-related components for eight years or 100,000 miles.

By then, the Hollywood crowd will have moved on to another type of vehicle.

2008 Toyota Prius 

Prices:
$20,950-$23,220

Likes: High fuel economy. Lively. Roomy. New lower-priced model.

Dislikes: Costs more than other fuel-efficient cars. Complex drivetrain. Stiff steering.



Dan Jedlicka

Dan Jedlicka's Website

Dan Jedlicka joined the Chicago Sun-Times in February 1968 as a business news reporter and was named auto editor later that year. He has reviewed more than 4,000 new vehicles for the Sun-Times--far more than any newspaper auto writer in the country. Jedlicka also reviewed vehicles for Microsoft Corp.'s MSN Autos Internet site from January, 1996, to June, 2008.

Jedlicka remained auto editor at the Sun-Times until October, 2008, and continued writing for the newspaper's AutoTimes section, which he started in 1992, until February, 2009. While continuing his auto writings at the Sun-Times, he served as assistant financial editor of that newspaper from 1970 to 1973, when he began his automotive column.

He has appeared on numerous radio and television shows, including NBC's "Today," ABC's "20/20" and "The CBS Evening News." He was a host, consultant and writer for Fox-TV Channel 32's 1991 New Car Preview show and that Chicago-based station's 1992, 1993, 1994 and 1995 Chicago Auto Show Previews.

Jedlicka's auto articles have been printed in national magazines, including Esquire and Harper's. His auto columns have been reprinted in U.S. government publications and economic textbooks and he is profiled in the "World's Greatest Auto Show" history book about the Chicago Auto Show. In late 1975, Jedlicka was host and technical advisor for three one-hour television specials, "Auto Test 76," which aired nationally on PBS and were the first nationally televised auto road test shows.

In 1995, Jedlicka was the recipient of the Better Business Bureau of Chicago and Northern Illinois Inc.'s Consumer Education Award, given annually to a person who has gained distinction in the field of consumer education. He received a Lifetime Achievement Award in the Media category and inducted into the Legends of Motorsports Guild at the Carquest World of wheels custom car show in Chicago in January, 2006.

Jedlicka was a member of the North American Car and Truck of the Year jury, composed of a select number of auto journalists from throughout the country, from 1995 until 2009. From 2010 to 2012, he was a member of Consumer Digest magazine's auto experts panel that gave Best Buy new vehicle recommendations.

He is a 1987 graduate of the Bob Bondurant Race Drivers School and later of the BMW "M" and Skip Barber Advanced Driving schools. He was a member of the U.S. team that participated in the 1987 1,000-mile Mille Miglia race/rally in Italy and has been a race winner at the Chicago area's Santa Fe Speedway.

Jedlicka has owned 25 classic cars, including 1950s and 1960s Ferraris and 1950s and 1960s Porsches, a 1965 Corvette, a 1967 Maserati and a 1957 Studebaker supercharged Golden Hawk. Jedlicka resides with his wife, Suzanne, in the Frank Lloyd Wright historic district of Oak Park. They have two children, James and Michele.

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