Detroit, Mich.- Hyundai, South Korea's largest automaker, showcased its all-new compact crossover to visiting regional auto writers while simultaneously dispelling the nagging rumor of Detroit's impending demise.
Hyundai's Midwestern marketing team, based near Detroit, designed a drive route for the 2018 Kona that serpentined through rejuvenated neighborhoods in Detroit proper paralleling Woodward Avenue, a historical stretch of pavement starting in the heart of downtown and stretching mightily into suburbia. Motown Mojo was on full display (with jolting sounds of 24-hour jack hammers) and while this once beleaguered city is decades away from equaling Chicago's own building and cultural renaissance of the late 20th century, residents and business have made concerted investments to energize Detroit's City Center.
The all-new Kona went on sale in mid-March, one of eight all-new or significantly updated vehicles Hyundai introduces within a busy 2018 calendar year, mostly in-demand five-door crossovers of varying size and capacity.
While Hyundai's U.S. sales are down about seven percent this year through May, a new product onslaught is underway. "Were planning to be up by the end of the year by 10 percent (in U.S. sales) in a difficult market," according to Brian Smith, Chief Operating Officer of Hyundai North America.
Smith noted Kona's upward trajectory, with increased sales each month the all-new Kona has been available. The 2,000 sales in March were bested by 3,500 units in April and 5,000 in May. "It's growing quickly and almost 60 percent of Kona buyers are new to the Hyundai brand," Smith added.
Hyundai pegs Kona as a compact-sized five-door crossover, slightly shorter in length than another long established compact crossover, Tuscan, introduced in the 2005 model year. Of the two, Kona boasts a stylish attitude, with enhanced maneuverability ready to tackle tight parking spaces in urban jungles such as Chicago or Detroit.
Kona's new platform boasts 52 percent high strength steel contributing to a ridged body structure translating to an enhanced ride quality. By contrast Honda's diminutive HR-V crossover utilizes approximately 27 percent high-strength steel.
Kona's available in four trim levels with two four-cylinder powertrains (one naturally aspirated, the other turbocharged). Front-wheel and Midwest-friendly all-wheel drive are offered in all trims. The front-wheel biased all-wheel drive mechanism automatically sends power to the rear wheel (up to 50 percent) when slippage gets detected. However, if desired, a button near the transmission shifter can lock the split at a constant 50/50 depending upon driver preference.
The 2.0-liter naturally aspirated four cylinder engine, available in SE and SEL trims, delivers 147 horsepower and teams with a six-speed automatic transmission. For more spirited experiences, the 1.6-liter turbocharged engine cranks out 175 horses in Limited and Ultimate. Regular 87-octane fuel fills the 13.2 gallon tank.
The 1.6 turbo connects with a dual clutch transmission. From a driver's operating perspective, a dual clutch transmission operates like a conventional transmission (no foot clutch). From a technology standpoint, a DCT offers quick and efficient (and automatic) shifting via electronic wizardry, maximizing low-end torque distribution for a sharper experience than experienced from a conventional automatic or a passive-type CVT (continuously variable transmission).
During the shuffle through Detroit, a top-trim Limited with turbocharged engine and seven-speed dual clutch transmission served as our Motown guide. Kona's with all-wheel drive include a fully independent rear suspension in place of the front-wheel drive's torsion beam rear suspension, adding a bit more planted experience.
Pricing starts at $19,500 for a front-wheel drive SE. Our all-wheel-drive fully-loaded Limited came in at $28,700 plus an additional $950 for destination.
Apple Car Play and Android Auto come standard across all trim levels, allowing easy Smartphone interaction with the standard seven-inch touch flat screen that jets above the center console. Wireless charging benefitting newer iPhone products and Samsung products is available solely in the Ultimate trim.
Of the nine exterior colors offered, the neon-ish 'Lime Twist' stands out above all else and includes a black interior with lime accents for good measure (in Limited and Ultimate trims only). Kona's also offered with a contrasting-colored roof in SEL trims. More than half of Konas come standard with a power sunroof.
Kona's design attitude is evident up front with a prominent, vertically integrated 'cascading front grille.' Low profile roof rails add to Kona's crouched 61.6-inch silhouette, a bit shorter than a majority of cute utes with its rising side beltline accentuating the low profile.
Flanking this prominent front are small, slit-like bejeweled daytime running lights high atop the front corners. Headlights reside below in their own separate compartment in a design not dissimilar to what Jeep incorporates into its mid-size Cherokee.
Tail lights also tag the narrow design wrapping around the hatchback door. Dark, protective lower body cladding hugs the circular wheel wells and lower doors.
Don't let diminutive 164 inches in length dissuade a visit inside. Kona's new platform maximizes powertrain packaging to create additional cabin space. Headroom for those with vertical dimensions above the median height will enjoy plentiful front headroom.
All trims include 'torque vectoring,' reducing understeer during aggressive braking and contributing a more natural turning sensation, notable during several stop-light-free 'roundabouts' throughout metro Detroit.
Kona also encountered the highly suspect "Michigan Left," maneuver found at designated stop-light intersections. This head-scratching ballet involves shooting past the intersection (during the green light phase of course) and quickly but carefully maneuvering into the far left lane for an eventual and conventional 'U-turn,' which directs one back towards the original four corners for an eventual right turn (competing the once simple left turn). Local Michiganders may sing the praises of this Hokey Pokey 'turn yourself around' nonsense, but give us proud Flatlanders a friendly left-turn signal any day of the week.
In the upcoming 2019 model year starting around September, Kona adds an additional USB port to the standard equipment array. Also, forward collision avoidance assist and lane keep assist, now only in Limited, become standard across the board, a smart move to better compete with Toyota's 'Safety Sense,' an array of high-tech nuances standard in all Toyotas. One aspect Toyota can't match: Hyundai's 10-year/100,000-mile powertrain warranty.
Also in 2019, Hyundai introduces an alternative-powered Kona. The Kona EV plug-in promises a range of 250 miles on a full charge, joining a growing list of compact EVs including the Chevrolet Bolt, Nissan Leaf and Hyundai's own Ioniq family of vehicles (which includes an all-electric offering). Look for a graduated introduction of Kona EV with coastal states first in line. The Chicago area may have to wait a bit for Kona EVs.
2018 Hyundai Kona
Price as tested: $29,650
Engine: 1.6-liter turbo
Horsepower: 175
Wheelbase: 102.4 inches
Overall Length: 164.0 inches
Overall Width: 170.9 inches
Overall Height: 61.6 inches
Fuel Economy: 26 mpg city; 29 mpg highway
Powertrain warranty: 10 years/100,000 miles
Assembly: South Korea
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